DeepSeek Emerges as Fastest-Growing AI Platform, Overtakes ChatGPT in Global Traffic

deepseek usage in india

Chinese AI startup DeepSeek has surpassed OpenAI’s ChatGPT in monthly web traffic, recording 524.7 million visits in February 2025 compared to ChatGPT’s 500 million, according to data from AI analytics firm aitools.xyz. India emerged as the fourth-largest market for DeepSeek, contributing 43.36 million visits, highlighting the country’s rapid adoption of AI tools.

DeepSeek’s Meteoric Rise in the AI Race

  • Global Traffic Surge: DeepSeek’s web chatbot attracted 792.6 million total visits, with 136.5 million unique users in February.
  • Market Share Growth: The platform’s market share jumped from 2.34% to 6.58%, driven by its advanced R1 reasoning model and recent V3 LLM upgrade.
  • Regional Dominance: China led AI tool adoption with 221.6 million visits, while India ranked fourth globally.

Despite its growth, DeepSeek remains third in overall AI market distribution, behind ChatGPT (1st) and Canva (2nd). However, in the chatbot category, it secured second place with a 12.12% market share.

India’s Strong AI Adoption

Indian users accounted for 5.5% of DeepSeek’s global traffic, reinforcing the country’s position as a key AI market. The global AI industry recorded 12.05 billion total visits in February, with 3.06 billion unique users engaging with AI tools.

Why DeepSeek is Gaining Traction

  • Performance Boost: The recent V3 model upgrade enhanced reasoning, coding, and multilingual capabilities.
  • Open Benchmarking: DeepSeek published performance metrics on Hugging Face, showcasing improvements over rivals.
  • Hedge Fund Backing: Strong financial support has accelerated R&D, helping it compete with tech giants.

Global AI Landscape: Key Insights

  • China’s AI Boom: Recorded +193.2 million MoM growth in AI tool usage.
  • Chatbot Wars: ChatGPT still leads in market share, but DeepSeek is closing the gap.
  • Analytics Expansion: Platforms like aitools.xyz now track 10,500+ AI tools across 171 categories monthly.

What’s Next for DeepSeek?

With continuous model enhancements and expanding global reach, DeepSeek is poised to challenge GPT-4o and Claude 3.5 in enterprise and consumer AI applications. Industry experts predict further disruption as AI adoption grows in India, Southeast Asia, and Europe.

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